Chauette, What's with the name?

Many people ask us, where does the store's name come from?

Chauette is a play off the French slang term, Chouette.

Chouette (exclamation): great, nice or cool

C'est chouette!
That's great!

Très chouette! 

Very cool!

Pronunciation

The word chouette is pronounced [shweht].